Webster Bank gets 20,000 more customers using eDelivery.
DKA’s work for Webster Bank includes effective promotions that drive change in customer perceptions and behaviors, as well as opening new accounts. For example, switching to paperless statements delivered by email saves both the bank and the customer significant time and money. Our Statement eDelivery Sweepstakes utilized Webster’s website, email and in-branch marketing tools to convert more than 20,000 additional customers to switch to paperless statements in just 12 weeks. Each account that made the switch was automatically entered into a drawing to win a $500 Apple Gift Card as an incentive.
DKA manages creative and logistics for these entire promotional campaigns on a quarterly basis, which also have included programs for Online Bill Pay, Mobile Banking applications and Checking Account acquisition.