DKA pumps up sales for Total Fitness.
Total Fitness is the exclusive regional retailer of well-known home fitness equipment brands including Precor, Bowflex and Nautilus. However, Total Fitness faced misperceptions among potential customers as being a gym or commercial supplier, too expensive, and only a place for “gym rats” and “hardbodies” – not for everybody. What really sets Total Fitness apart from other fitness retailers – particularly the “big box” sporting goods chains – is its staff. Most are Certified Personal Trainers offering extensive product knowledge, free advice on exercise, and a friendly approach – not an intimidating or pushy sales pitch. DKA recently helped Total Fitness exceed a $1 million sales goal from its “Total Madness” weekend sale and produced a new TV spot that positions the Total Fitness experience as “Get the best for your body.”