National statistics have shown that the college graduation rate for African American students is 20% lower – and that Latinos are half as likely to finish college – as white students. Eastern Connecticut State University realized the opportunity to create change in our local community – and initiated a collaborative Dual College Enrollment Program with […]
DKA rallies student energy for a new logo. As part of a national trend started in the 1990s to move away from Native American imagery and names for college athletic teams, Eastern initially changed its athletic logo to a blue cat while maintaining the “Warriors” name. Over time, it became clear that this strategy was […]
New brand for Hartford Schools emphasizes new choices for students and families. A new identity program developed by DKA, including e-newsletters and presentations, helps communicate student success and a new school choice model.
To engage prospective students for admissions, as well as alumni for donations, DKA produced a fast-paced, entertaining and impactful video of five minutes in length. Using the same middle core of images and content, we created two separate openings and closings featuring Eastern’s President, Dr. Elsa Nuñez to create individual appeals for the two different […]
DKA creates fund development campaign for Tunxis Community College. Tunxis Community College has experienced record enrollments over the past several years and increasing requests for student financial aid. At the same time, the college has invested in new programs and offerings to prepare skilled workers capable of meeting the demands of the changing market. In […]
Western New England College is a private, independent, coeducational institution founded in 1919. Located on an attractive 215-acre suburban campus in Springfield, Massachusetts, the College offers undergraduate and graduate programs in Arts and Sciences, Business, Engineering, and Law. DKA developed a branding campaign using real students as spokespeople to create authenticity and approachability for WNEC’s […]
DKA develops first President’s Report for Goodwin College. “We are at a new horizon, beginning with the construction of a dramatic new river campus, the planning of our first baccalaureate degrees, and significant improvements to college governance, administration, program delivery, community engagement, and financial capabilities,” said Mark E. Scheinberg, President of Goodwin College. To commemorate […]