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Saint Mary’s Hospital

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DKA creates new brand for Saint Mary’s based on 100 years of caring.

Leveraging a milestone 100th anniversary, DKA developed a branding campaign to reinforce existing positive impressions of Saint Mary’s and establish awareness of and confidence in the Hospital as a viable provider. Utilizing Saint Mary’s core values, the campaign effectively “branded the mission” through use of billboards, print advertising and website applications. The campaign was launched and later expanded to provide a platform for targeted service line marketing, including a community benefit report, and nursing recruitment and educational advancement programs.

DKA: Saint Mary’s Hospital StMarys1

DKA: Saint Mary’s Hospital saintmaryssite