DKA tees up sales for Golfers’ Warehouse.
Greater distance and accuracy in pinpointing new customers was the challenge given DKA in handling the advertising for Golfers’ Warehouse, the largest retail golf chain in the Northeast. Founded in 1983, the original Golfers’ Warehouse location in Hartford had quadrupled its square footage over the years and added six stores in Connecticut, Rhode Island and Massachusetts. Advantages include a superstore selection of golf products, free custom club fitting and on-site net-protected driving ranges that let golfers try before they buy.
With state-of-the-art media software tools, DKA was able to precisely determine the media mix that Golfers’ Warehouse customers use most, then measure how deep each vehicle penetrated the demographics, as well negotiate deep discounts and value-added promotions. While capturing a larger share of the market, DKA also helped Golfers’ Warehouse extend its selling season year-round through the Golfers’ CLUBCARD program offering its members exclusive discounts and benefits every time they visit and shop. Golfer’s Warehouse hit bigger with each sales event once the campaign was launched. Individual store sales increased from 20% to 60% from the prior year.