Helping Connecticut Children’s tell its story.
Connecticut Children’s does amazing things for children every day. However, many years ago they were not telling their story. As a consequence, the hospital was still suffering under the shadow of a single bad news story – from years before. DKA named, designed and created Pediatric Matters which regularly tells staff and supporters about the great things happening at the hospital. That same year in 2006, we re-started their annual reports. In 2010, we helped Connecticut Children’s get started on Facebook. The result is a stronger public image, more pride among employees, and both traffic and donations are up.